Every business has its own specific requirements to make its workflow run efficiently. There are many web-based applications that are also designed for businesses to provide entrepreneurs with all kinds of benefits to build loyalty and make products more attractive.
One of the factors that contribute to the success and profitability of a business is marketing. Due to the drastic development in technology it has made it easier for businesses to achieve their goals by taking advantage of web-based applications. Innovation and utilizing proven avenues of marketing channels is essential. The business that establishes and harnesses the power of social media marketing is the one which will rise above their competition.
An example of this is Facebook. According to studies 42% of marketers say Facebook is critical to their businesses marketing strategy. Enterprises make use of this web-based application by creating a profile for the business and creating pages, posting statuses, pictures, having groups and offering deals to those who “like” the business’s page. Furthermore, this increases word-of-mouth advertising, attracting new potential customers.
According to statistics 62% of marketers say social media has become increasingly important to their marketing campaigns in the last 6 months.Although Facebook is significant for marketing, it is important to integrate other web-based applications to reach best possible results where Twitter followers become Facebook fans and Pinterest followers share images on the business’s Facebook timeline.
REFERENCES
· Robin Strohmaier, http://r-rwebdesign.com/blog/?p=1825 ,September 26 2012.
· Jason Spindle,http://smallbusiness.chron.com/facebook-really-businesses-28326.html,Demand Media
· Hannah Baker, http://www.thedailymuse.com/tech/5-surprising-ways-facebook-can-be-useful/#. ,August 16 2011.
Author : Sabina Ali
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